Pinterest works like a series of mood boards. The site allows users to post, or “pin” images to self-created photo galleries. These pins allow marketers glean insights into their customers minds.
With 250 million monthly active users, Pinterest is one of the fastest-growing social media platforms out there.
It may not be the most popular platform out there, but it does have some pretty awesome advantages.
In fact, Pinterest pins get more shares on average than Twitter and Facebook.
It’s still a majority-female platform but the male demographic is growing rapidly.
It’s super visual, and it might be just right for your company.