LInkedin marketing in
LinkedIn is THE social media platform for B2B Marketing (Business to Business).
No other social media platform allows you to easily target business owners and decision makers.
According to a recent LinkedIn Report:
- over 80% of all social media B2B leads come from LinkedIn.
- 90% of top-performing sales people now use social media as part of their sales strategies.
- 79% of B2B marketers say LinkedIn is an effective source for generating leads.
Are you starting to see what a powerful tool LinkedIn could be to help you generate more leads and sales for your business?
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WHAT YOU SHOULD KNOW ABOUT LINKEDIN MARKETING...
It’s important to have a clear idea of what you want to achieve by using LinkedIn as a social media marketing platform. You should be thinking about things like, how can I generate more leads for my business, how can I get more relevant traffic to my website, and how do I establish my business as an expert it it’s field.
Once you have a clear idea of what your goals are, you can use LinkedIn to achieve them. LinkedIn turns visitors into leads 277% more than any other social media platform, so if that’s one of your main goals, this is definitely the platform for you.
LinkedIn was built on the basis of creating a network of connections. It’s a great platform for creating brand awareness, as it can connect you with people from all over the world.
And because LinkedIn is a platform for professionals to connect, it allows you to share informative content, which can help you establish your business as an expert.
For example, if you’re looking to increase the number of sales leads for your company by 50%, networking on LinkedIn could help you reach that goal.
Establish your audience base
You can’t create impactful and relevant content if you don’t know who you’re targeting it at.
The important thing to remember is that LinkedIn is a B2B channel (business to business). You’re not targeting individual people like you would on other platforms, but businesses. The content that you share and the connections you make need to be in line with your goals.
Create relevant and engaging content
Attracting a significant number of followers to your company page is difficult, but it is achievable. There are a few ways to go about increasing your page follows. One way that this can be achieve is asking all your employees to follow the page. Once you have a substantial following, it doesn’t mean it’s the end of the road.
Keeping your audience and engaging with them is an everyday challenge. The only way to keep your audience interested and your brand top of mind is by sharing meaningful content that will resonate with your audience regularly.
The quality of your content is very important. You need a thorough understanding of why people spend their time on the platform, and base the content you share on that. Typically, LinkedIn users are interested in industry trends and how-to articles.
Utilize LinkedIn analytics
It’s important to analyse the performance of your posts regularly. In order to do this, you need have an understanding on how to use your analytics data.
There is a table that reveals different information, depending on what you’re looking at. There are three tabs, Visitors, Updates and Followers. Each tab has different data to analyse. For example, Updates has information such as impressions, clicks, engagement, comments and shares. This information can be used to find out the type of content that is receiving maximum engagement and which posts are not performing well.
Once you have sorted through this information, it will help you create content that is likely to receive more engagement and create more hype around your brand, thus creating brand awareness which in turn could become a new business lead.
Let us help you
LinkedIn offers numerous opportunities to connect your brand with the right businesses. It has grown into a powerful marketing tool that can help you build brand awareness and develop new leads.
So, it’s time that you recognize its importance and let us help you to craft a powerful LinkedIn marketing strategy.
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