Make people stand up and take notice with kick-ass design.
Great design has the power to make companies appear larger and more impressive than they actually are. It has the ability of making people stand up and take notice. It also usually moves people on an emotional level. Design works when it reflects, through aesthetic-qualities, the values of the people who interact with it. It is one way for brands to become inseparable from social movements. How companies show that they share the same attitude as their target audience.
Brands are at the heart of our culture and design is the language they use to speak to people. Good looks impress people. They reflect a company that takes pride itself. Great design and branding allows you to charge more. Think about it, people eat with their eyes first. Presentation is everything. You might offer a great product or service but if it looks bad, no-one will ever know how fantastic it is. They won’t even try it.
In closing, design makes people feel things, and you want your customers to feel the right things while interacting with your brand. First impressions count, so make sure you make a great one.