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Search Engine Optimisation
Your Digital Marketing Company might recommend you do some SEO on your website, but do you know what is it?
SEO stands from Search Engine Optimization. It is the process by which you get your website to appear higher in the search results on the leading search engines, like Google.
SEO is extremely important for most businesses as most people now search for products and services online. Which means if you haven’t implemented SEO, they’ll be going straight to your competitors.
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SEO is typically broken down into two major components: on-page and link building.
On-page SEO is the discipline of optimizing the website itself for search engines.
It usually starts with keyword research that’s to say researching what phrases people are searching for when they search for businesses online.
The trick is to find keywords and phrases that are high in search volume, but aren’t too competitive, relative to the domain authority of your website.
*Domain Authority refers to how established your website is in its online niche.
Once your Digital Marketing Company has found the best possible keywords for your company, we then integrate them into your site.
It gets pretty technical here, but this is the point us SEO nerds start getting uptight about keyword density, meta descriptions, alt tags and more.
You don’t need to worry about this stuff, but if you’re interested, you can find some fantastic information on the subject here
Link Building, sometimes referred to as creating a backlink profile, is the process of getting other websites (in relevant niches) to link to your website.
Think about it this way. The biggest companies in the world will have a ton of links pointing to them on the internet.
Search Engines analyze the links pointing to your site to determine how credible it is.
Some websites have hundreds of thousands or even millions of links pointing to them. To Google, that’s a sign that those websites are extremely important in their industry.
But it’s not just the volume of links that’s important. It’s the quality of the links. Links from authority websites relevant to your niche will obviously help your SEO immensely.
On the other hand, spammy, irrelevant links can actually harm your websites rankings. That’s why buying links is a bad idea.
We’ve successfully increased rankings, clicks, leads, and sales for many of companies. Let us help your business too. Get in touch now.