PPC (Pay Per Click)

PPC (Pay Per Click)

SEO is a long-term strategy, so while you await all that SEO traffic, why not kick-start it all with some PPC.

Pay Per Click or PPC is a form of online advertising where your advert appears as a sponsored search result.

It appears above the other search results (see below) and you only pay when someone clicks on your advert.

Like SEO you do keyword research based on search volume and keyword difficulty, although keyword difficulty in PPC is different from organic search.

How much you pay per click is dependent on the keyword. Competitive keywords are more expensive and are driven by competition.

Once a good keyword is identified you can set an overall budget for it.

What makes PPC so effective is purchase intention.

In other words, if you run an artisanal pet food store and you target a keyphrase like: “Artisanal pet food Cape Town”, there’s a high chance that the person typing that phrase into Google will purchase.

They are not just random members of the public. They’re pre-qualified.

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