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PAY PER CLICK

PPC (Pay Per Click)

SEO is a long-term strategy, so while you await all that SEO traffic, why not kick-start it all with some PPC. Pay Per Click or PPC is a form of online advertising where your advert appears as a sponsored search result.

THE BENEFITS OF HIRING US
TO RUN YOUR PPC CAMPAIGNS.

Instant results

We'll use PPC to get you high-quality website traffic from day 1, so you can start attracting new customers right away.

Measurable (break even cost per click)

PPC means lots of data to analyse. We use custom algorithms to work out your ideal cost per click.

Targeted

Unlike traditional advertising PPC brings the opportunity of extremely specific targeting meaning you're spending your money to target those most likely to buy.

Advanced Algorithms that put every Rand to work

Many people that decide to run PPC campaigns don't fully understand whan can be accomplished with advanced tools and algorythms.

Pay only when people click

With PPC you're not paying for people just to see your ad, you only pay when someone actually clicks on it.

Limit spend

Control exactly what you spend based on your budget and objectives.

Show up first in search results

SEO is hard and it takes time. With PPC you can show up at the top of search results instantly.

Advertise locally or globally

You're not limited to specific regions or locations. Target prospects in any location.

WORK WITH US

PPC ads appears above the other search results and you only pay when someone clicks on your advert.

Like SEO you do keyword research based on search volume and keyword difficulty, although keyword difficulty in PPC is different from organic search.

How much you pay per click is dependent on the keyword. Competitive keywords are more expensive and are driven by competition.

Once a good keyword is identified you can set an overall budget for it.

What makes PPC so effective is purchase intention.

In other words, if you run an artisanal pet food store and you target a keyphrase like: “Artisanal pet food Cape Town”, there’s a high chance that the person typing that phrase into Google will purchase.

They are not just random members of the public. They’re pre-qualified.

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