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DIGITAL MARKETING

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Digital Marketing in Cape Town.

So, you have a snazzy new website. It looks great. The copy reads beautifully. You couldn’t be happier… Except, it’s barely getting any visits at all. That’s where a Digital Marketing Company comes in.

Digital marketing is an umbrella term for the means you use to market your company, online. As society delves ever deeper into digital, one thing becomes clear: there’s no going back.

In fact, 93% of online experiences begin with a search engine. If you don’t get serious about digital marketing, you risk being left behind.

We help your company get found.

So if you — or the company you work for — is considering hiring a Digital Marketing Company in Cape Town, we do hope you’ll choose us!

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What is digital marketing?

Digital Marketing is the frame of reference that encompasses all marketing efforts in the digital space. 

This includes:

  • SEO 
  • PPC
  • Email Marketing 
  • Content Marketing

Your Digital Marketing Company formulates a strategy using a combination of these digital marketing channels to achieve your specific objectives.

Inbound vs Outbound: let the battle begin.

To bring the fundamental difference into focus, it helps to consider this analogy: outbound is a megaphone and inbound is a magnet.

Outbound Marketing used to be pretty much the only way to go. It’s the megaphone in the example and involves broadcasting your message to your audience.

It’s radio advertising, billboards, TV ads, online banner ads, telemarketing etc. Nowadays it just doesn’t make as much sense as it used it.

With so much advertising clutter, the public has developed a severe case of banner blindness.That’s to say that they switch off at the sight of traditional advertising.

In fact, in 2018, online banner ads are only clicked by a staggeringly meagre 0.1% of people who see them. Outdoor Billboards are extremely expensive, and the truth is, they don’t work very well anymore. Consider this: passengers in cars aren’t really looking at the road much anymore.

They’re looking at their smartphones.

Couple that with fierce competition and advertising clutter and it starts to paint a bleak picture for the future some of these advertising methods.

Alright, so what’s Inbound Marketing then?

Inbound Marketing is the magnet. Its aim is to more subtly attract customers and pull them in, rather than trying to grab their focus.

Make to mistake though, when we say it’s subtle, we don’t mean ineffective. In the digital age, Inbound Marketing is extremely effective.

Okay, so how will Inbound Marketing attract new customers to my business?

Well… these days when people are looking for a new product or service, they hop right onto their computers.

And that’s just when they are near one. Otherwise they hop onto their smartphone’s on-the-go.

When your customers go looking for a product or service like yours, inbound marketing makes sure it’s your company that comes up first – not your competitors.

When you hear a Digital Marketing Company talk about digital marketing, the majority of the time, they’re referring to inbound marketing.

Wrapping it up.

Digital Marketing has never been more important than it is now. And that trend is only set to continue.

We offer free consultations and audits, so if you like free stuff – come on who doesn’t – then give us a shout.

We love nothing more than getting great results for our clients. So if you’re in need of Digital Marketing in Cape Town, we’re just on the other side of the button below.

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