WORDS THAT MOVE

COPYWRITING

WHAT IS COPYWRItiNG? and how
can it transform my business?

Many people outside of Advertising and Marketing don’t know what copywriting is. 

If you don’t already know what it is, by the time you’ve finished reading this and someone asks you: “what is copywriting?”,  you’ll know exactly what to say.

If you already know what it is, then we hope you’ll understand just a little more about it.

Copywriting — put simply — is writing for brands.

We’re the people who write the scripts for T.V commercials, who name paint colours and new businesses, who come up with catchy taglines, and who write website content that guides potential customers into purchasing decisions.

Great copy reaches through the screen and speaks to people. It starts a dialog. It persuades. 

It’s often the difference between you buying something — or not. Even if you don’t realise it at the time.

Let’s put copywriting to work for your business. 

THE BENEFITS OF HIRING US
TO WRITE YOUR COPY:

Storytelling

Copywriters unearth the stories at the heart of brands and express them in ways that move people.

Persuasion

What concerns and doubts do your customers have? Copywriting address them and help your potential customers choose you.

Lasting impression

Great writing can blow people away. It's one of them most powerful tools at your disposal.

Reputation

Poor spelling, grammar and syntax erodes not only your credibility, but your reputation too.

Communicate benefits

Copywriters know how to get into the headspace of a potential customer and find exactly what's important to them and give them what they need to choose you.

Brand tone

Does your brand have a voice? Is it cheeky, profound, expert or maybe even a little fun? If you don't have a clear tone, you're missing an opportunity.

seo friendly

One of the cornerstones of SEO is content. We write SEO friendly content that improves your search engine visibility.

quality content

Cheap content creates a cheap impression. When you hire us to write your content, you can expect it to be punchy and powerful.

WORK WITH US

Words move people.

Words alone have no power. They draw on feelings we already have. Copywriters know how to bring these feelings and associations up in people in a way that brings them closer to brands — that make them see things a slightly different way.

Words can differentiate you from your competitors. They can help your company build a following. They can build a mythology around your company that people are proud to associate with.

Tell your story.

You may not know it yet, but you have a story to tell. 

The business you own or manage didn’t just materialize out of thin air.

Someone had a vision. A marketplace problem they intended to solve.

You’ve burned many hours in this pursuit.

Copywriting is asking the right questions, and bringing the compelling stories out into the light.

Many business owners have a conception of what makes their company special, but can’t quite put it into words — in a hard-hitting way that is.

Our job is to do just that.

Looking for Copywriting Examples?

We rarely offer copywriting as a standalone service, but rather as one element in a larger campaign.

Have a look at our portfolio. We’ve written the copy for most of the websites we’ve developed.

If you’d like specific examples, give us a shout, we’d love to show you what we can do.

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