Diary Design for KC Publications

We were commissioned to redesign, revamp, and rebrand Pharmacy Diaries in the Cape Town Area. Our directive was to inject much needed vibrancy into these daily planners. We had to be mindful of our senior target market, and vivify tastefully. The outcome was a colourful diary, with entertaining copy, useful and innovative sections, and a friendly personality.

We also designed some playful-yet-professional calendars to be distributed with the dairies. The result was a pretty apt realization of the brief and we created something friendly, but not at the expense of its usefulness.

Info

Company Name: KC Publications
Date: July 22nd 2018
Tags: Copywriting, Design, Type Setting